Reputation risk does not begin with a headline

By the time an issue reaches the communications team, a decision has usually already been made about how much room there...

The Most Neglected Communications Function in Emerging Market Organisations Is Also the Most Consequential.

Ask many senior leaders in African organisations what their communications teams does and they will describe it in exter...

Why Trust, Not Crisis Management, Should Be Africa's Next Communications Strategy

Most organisations have a crisis manual. Few have a trust strategy. That gap is quietly becoming Africa's biggest commun...

The Art of Quiet Influence: Lessons from Ruth Mthembu

There is a version of professional authority that most of us were taught to recognise, and it is loud. It speaks first i...

Stories Shape Perceptions. Perceptions Shape Capital. So Who Is Telling the Stories of Emerging Markets?

There is a comfortable version of this conversation, and it is worth setting aside at the start.The comfortable version ...

Why Communications and Marketing Must Be Distinct: A Professional Standard for Economic Growth

In boardrooms across Europe and North America, the distinction is clear. The Chief Marketing Officer drives customer acq...